Craft Trends .. Craft Trends - Baby

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Hip clothes, a hot ride, and cool decor. Baby, it's you.

Older more affluent people having babies and a baby boom among celebrities spells an increase in luxury products for infants. Companies offering luxury baby items report sales growth in the triple digits.

High-end strollers, designer diaper bags and chic furniture are "in". Although the size of the luxury market is hard to guesstimate, analysts say there is no doubting the increased demand for baby products. Infant and toddler clothing is expected to grow to $16.7 billion in 2005.Sales of furnishings, strollers, car seats, etc. are predicted to jump from $7.2 billion in 1998 to $11.3 billion in 2007.

Baby Trends

One of the hottest items in the infant and toddler market: Clothing.

Sales of specialty baby toiletries are predicted to triple from 2001 to $75 million by 2006.

George Whalin, president of Retail Management Consultants in San Diego, said the baby market is growing because of an increase in the number of births over the past 15 years, although birth rates leveled off in the most recent years. "Demographically, we have had the second-highest baby boom in our history," Whalin said, adding that because of that boom, "the baby market has grown substantially over the last couple of years."

Increasingly, first-time parents are older and have more discretionary income.

It is not parents alone who are driving growth in this market. Grandparents, especially those of the baby boom generation, are becoming grandparents and are happy to spend.


The trend is heading away from a room that baby will outgrow quickly to creating a room that baby can grow with.

Nurseries are increasingly following trends in bedding for adults. Think high-quality fabrics, monograms, and motifs.

Toiles are becoming brighter and more varied in color when used in nurseries.

Nurseries are more sophisticated and are blending into general home decor.

Whole-room themes declining in popularity.

Walls: Soft colors are big. Murals tend to be more sophisticated, less cartoony. Murals are less dominant, usually an understated tone-on-tone scene; a garden or painted pattern.


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