Home Decor Color Trends 2007
2007 Color Trends
COLOR MARKETING GROUP PREDICTS MAJOR COLOR TRENDS FOR 2007
What colors will hold center stage in 2007? If you're thinking fluorescent colors, think again. From fabrics to food mixers, furnishings to appliances, pillows to paint, 2007's key colors are coming down to earth. According to Color Marketing Group (CMG), the leading international association of color design professionals, the most powerful color trends for 2007 are driven by concern for the environment. "Our members specify color for everything from Cadillacs to Kleenex boxes," said Jaime Stephens, executive director of CMG, "and they tell us that the mainstreaming of environmentalism is the key to 2007's colors."
Specifically, CMG predicts these trends:
"Green" rules! - The idea of "green" means the color green, too. But look for softer, more botanical greens inspired by nature.
Blues from Nature - The color of the sky, the color of water, true blues from nature will be everywhere.
New Natural Neutrals - The newest neutrals, especially medium to dark browns, are soul-satisfying. Beiges, browns and tans will be more earthy and grounded - reflecting the colors of rock and stone and soil.
Rich, Ethnic Accents - Lighter, neutral settings will be punctuated by warmed-up accent colors from a rich mix of countries and cultures. Deep, rich ethnic reds and warm, glow-y oranges are the "punch" colors for 2007.
Consumers are now seeking an emotional connection with color. And now, more than ever, colors in most industries must be livable, versatile and have longevity. Consumers are making durable but versatile choices. Accent colors with added dimension and character are replacing trendy "pop" colors.
Reds continue to lead the consumer forecast and are heading into two distinct directions. The family of reds is heavily influenced by the upcoming 2008 Beijing Olympics as well as global influences from Central America and India. Reds are both cooling down and warming up simultaneously. A new introduction to the red family is Rubino. A raspberry hue, this is a departure from the classic Marrakesh Red from last year that is still the best selling consumer red. Cooler reds are becoming more chromatic with deeper pinks moving toward coral, while the warmer reds have been popular for years and are becoming classic colors.
While reds continue to dominate the forecast, blues, specifically blues inspired by the environment, are leading the color grouping.
In the blue family, Aqueous is a sophisticated new introduction that bridges blue and green inspired by spa influences and ocean hues. Aqueous was seen as both an accent color as well as a predominant color - a new retro that is often paired with brown.
Look for a movement from yellow green to blue-based green. An increase in knowledge and awareness of sustainability and eco-savvy products and processes is the influence.
Interior Color Trends for 2007-08
According to Margaret Walch, director of the Color Association of the United States, earthy browns are big, as are brownish-grays. Green continues strong, new greens emphasize the yellow-green of nature. Look for complex blues and reds. "There will be a wider embrace of color from two points of view, one, in terms of complex colors - being able to tolerate moody periwinkle blues or saturated purple browns - and secondly, embracing more colors at one time, having a multi-colored approach within a room or within a fabric."
Trending down: Pastels.
Trending up: Yellows will be strong in 2008. Whites will be warm and buttery.
Biggest change: More multicolored contrast looks. Interiors will mix a dark, a bright and a light color.The look is more difficult to create, but achieves a color saturated sophistication.
** TIP: Fashion colors cycle every few years, interior colors last from seven to 15 years.
Chili Pepper is Hot
Chili Pepper (Pantone 19-1557) is color of the year according to the color experts at Pantone. The deep spicy red is said to "connote an outgoing, confident, design-savvy attitude." Pantone Color Institute director Leatrice Eiseman comments: "Whether expressing danger, celebration, love or passion, red will not be ignored. In 2007, there is an awareness of the melding of diverse cultural influences, and Chili Pepper is a reflection of the exotic tastes both on the tongue and to the eye. Nothing reflects the spirit of adventure more than the color red."
Comforting and Exciting Hues for the Home
From spicy color combinations to hues that warm the soul, 2007 color trends contain palettes that work independently as a "statement color" or as a subtle backdrop where home furnishings and accessories take center stage. "Many of these palettes will find a home in rooms from coast to coast," Debbie Zimmer, color and decorating expert for the Rohm and Haas Paint Quality Institute said.
* Comfort Colors : Biscuit and wheat neutrals, cocoa brown, pumpkin orange and cinnamon apple pie, are just a few of the comfort colors that will wrap your room with warmth and promote a stress-free space. The comfort color palette is an especially good choice for kitchens and family rooms.
* Back to Nature : Yellows and blues, leaf-like greens, along with organic browns combine to bring the outdoors in. Add translucency and a glass like quality by incorporating varying paint sheen levels. As a subtle accent color, add rust or copper-like metallics into the scheme. Bedrooms and bathrooms are perfect places to incorporate the back to nature hues or in rooms where an accent wall is employed.
* Stark Contrast : From clean, clear reds and deep plums to the sophistication of black and white, this color group works both as an accent and as an elegant backdrop for many living spaces. Polished brass metallics complement this scheme. Dining, living rooms and especially powder rooms will benefit from this bold and spicy palette.
--Rohm and Haas Paint Quality Institute
Color Trends for 2007
"This palette is inspired by a fusion of folkloric traditions rich in ornamentation & bursting with hues that express the individuality of the global melange which defines our visual expression: textured, jeweled, layered, & eclectic."
* Amber Gold: red-based gold moving toward amber & metallic bronze
* Spicy Orange: muted shades of cinnamon & apricot, bronzed orange
* Sun-Burnt Red: red-orange
* Folkloric Red
* Sorrento Blue: yellow-infused blues
* Eco-inspired greens: bamboo, olive green
* Bronzed Browns: ranging from tan to taupe & bronzed metallics
--Handweavers Guild of America
Design Consultant Davis Remignanti on Home Decorating 2007-Style
Color Correction: There are three hot trends in interior colors.
The return of brown and orange continues full tilt, as these warm and comforting colors have returned from 25 years of '70s-inspired banishment. Additionally, the resurgence of "mineral tones" --naturally lovely grays, browns, blacks and yellows - has built momentum, especially for use in wall color (look for black - yes black! - walls to become a hot trend). And finally, clear Caribbean tones have started to supplant the more pastel tones of recent years. Used with restraint, these newest takes on "jewel tones" are working their way into both fashion and interiors, with tremendous results.
PANTONEView Home 2007
"In the ever-evolving world of trends, it's important to update and modernize your thinking; to look at color and styling influence through 'modern-eyes'," explained Leatrice Eiseman, executive director of the Pantone Color Institute. "Even those of the 2007 palettes that are not generally thought of as modern, now include more contemporized looks and, most importantly, newly invented color combinations. As ever, home furnishings colors are influenced by leading lifestyles and playstyles, pop culture, international influences, entertainment and social issues, but most of all, the comfort levels that best express individual taste and sensibilities."
The most directional color palettes for 2007 are Simply Elegant, Classic Chic, Lumens, Melange, Aux Naturale, Grass Roots, Fresh Air and Light Touch.
The first palette, Simply Elegant, is a prime example of the marriage of tradition and modern day, the continuing eclectic approach where new technologies, especially in fabrication, finishes and styling, adeptly enable (and encourage) the use of unexpected mixes and textures. Color treatments are equally unique in beautiful blends of mahogany silvered mink, silvery blues, elegant purples and deep bronzed tones set off by the glint of pale gold, frosty almond and copper.
Classic Chic invokes both neo-classic and newly classic -the always in style, tasteful tones and timeless lines that promise lasting value. Gray provides a real presence in both light and deeper tones, while the sister shade of silver and a lustrous champagne add a glamorous sparkle. A mineralized yellow and a sensuous red bring a ripple of excitement to cappuccino brown. A classic palette would not be complete without the ubiquitous yang and yen of black and white, often used with the cappuccino colors.
Luminous finishes, shiny or slightly de-lustered surfaces, and technically correct lighting (both dramatic and low key) all reflect the sleek simplicity of uncluttered lines interspersed with multi-faceted hues. Lumens includes the dazzling water-borne blues, jewel-like emerald or opaline greens, ultra violet, vibrant rose, metallic silver and the piercing clarity of bright white.
Flavored by melon, apricot, strawberry and orange, Melange is an assortment of tantalizing shades guaranteed to stimulate the visual appetite. In addition to the warm fruit flavors, and feeding the need for fresh, vital combinations, there is a toasty tan, a vibrant poppy red, a vivacious yellow, a balancing blue - all well grounded by a rustic khaki.
Cleaning up, paring down, a lack of pretension and excessive ornamentation will continue to have great appeal for many. Aux Naturale spawns a variety of so–called organic colors, especially those that seem to have an unbleached quality. The most important shades are creamy whites, sandy beiges, essential tans, taupes, gray and mellow browns accented by subtly shaded roses, lily pad green and the ultimate color of integrity, a denim-like blue.
Grass Roots looks to indigenous crafts and materials that bring a regional flavor to products or environments. Some of those regions might be far-flung while some are much closer to home. In reality, while some of the products may be mass produced, they look as if they are hand hewn, hand-loomed or individually crafted. Grass Roots starts with the variations on a green theme, moves on to mineral blue and various wood tones that are enhanced by unexpected mixes including grape, rose and terra cotta.
The dictionary defines something fresh as that which is "refreshingly different from what has been done previously." Certainly the spontaneity of the stylized designs and finishes mixed into this palette is truly like a breath of "Fresh Air," where woven twines may meet with metallic sheens and smooth resins are coupled with textured leathers. Color combinations are equally inventive, for example, green pesto, vibrant yellow and yellow-greens combining artfully with cyclamen pink, purples and violets, sky blues and snow whites.
A Light Touch suggests a soft impression - the deft use of softer colors that speak of quiet spaces in an increasingly noisy world. For many people, it is a comfort zone to return to again and again. The challenge is how to keep it looking up-to-date. Modernizing a pastel palette can be skillfully and easily done by re-inventing the colors and the color combinations. Take the classic pastels of foamy aquas and greens, pinks and lavenders, powdery blues, sun-tinged yellows and angora whites to the next level by infusing them with a touch of champagne, or by introducing the sophistication of a silvery gray or rosy taupe.
2007 Color Forecast
Balanced Living : There's nothing black and white about green. The renewed appreciation for a balanced, healthy lifestyle is evident in organic living and mindbody workouts. Natural fibers, recycled materials, simple furnishings - these are just a few of the touches to create balanced living.
Sultry Origins : From the fashions of Beverly Hills to the street couture of New York City, global ethnic influences are turning up everywhere. Bold, spice-infused colors. Intricate handcrafted quality. Clean, simple lines. A distinctive, Old World feel - these express the essence of sultry origins.
Understated Elegance : Today's neutral palettes are sophisticated. Warm tones blend with cool. Natural materials add depth and character. A pendant lamp adds luster to textures and finishes. Artisan pottery compliments exquisite furniture. Its luxury made affordable. Understated elegance for all.
Virtual Re-Mix : Nostalgia is booming. Its the integration of past and present, the visual equivalent of a greatest hits CD, a tendency to mix rather than match. You can see it in all things retro and vintage, from a '60s pattern on a bathroom mat to a claw-foot tub that harkens back to days gone by.
Kinetic Contrasts : Look to fashion and advertising and you will see the impact of kinetic contrasts. It pulsates with energy and style. Intense color accents, spare minimalist backgrounds, geometrically shaped furniture and contemporary art help create this wow factor.
Heimtextil Trends 2007/2008
"Baroque is finally passe!" said trend guru Gunnar Frank. The new trend "Declaring color" abandons the whimsical. Design, clarity, and function are trendy, so marketing executives need to take a step back in favor of product developers, according to Frank.
"We are experiencing the rebirth of the Renaissance", Frank said. "At the end of the day, the world we live in needs change. Stamp your personality and character on your merchandise",
Constructive Power : represents the strength of the seven primary colors and the severity of constructivism. Modern with clean lines. The impact of the chosen color combinations are intense. According to Frank, "The Baroque doesn't entirely disappear, it dissolves and softens gradually".
Cubism Monochrome : the family of seven neutral colors fuses with cubism. The transition from the concrete into the abstract complement the "non-colors". Motifs and references from past centuries create a fresh look, with art used as a decorative element. There is also a mix and match of design elements, including wood, matte and glossy.
Surreal Sunny : warm yellows and reds combined with Surrealist-inspired style elements. "Blue was the color of 2006 - now yellow is taking over and is destined to be the major color", said Frank.
Futurism Dawn : in a futuristic world, the cool spectrum of blue-grey colors dominate. "Here, blue is once again a major theme, with dark blue celebrating a revival", stated Frank. Modern and romantic find equal expression, creating clean, open interiors in which blue and white dominate. Stone, leather, glass and iron are utilized. The initial impression is one of simplicity. "Romance is on the table" explained Frank.
Fabrics and Designs
Fabrics play important role - A natural surface featuring a handcrafted knit effect, applied to plain fabrics.
Yarns: flowing patterns, often with a melange or flame effect, add a natural touch to cotton, linen and silk fabrics. These include piquet, tweed, velvet and Shantung.
Surfaces with a technical finish : a coated look, faux leather and suede, gold and silver finishes, glitter and rubber give the fabrics a 3D effect.
In patterned fabrics, Frank differentiates between four groups:
* Flowers, leaves and trees - a natural look, with patchwork effects.
* Romantic - images from the 17th and 19th centuries, still life paintings, park scenes, Marie Antoinette.
* Optical motifs: stripes, checks, diagonal and geometric patterns, often with contrasts between dark, light, color and neutral.
* Humorous : A style mix featuring color and patterns (large and small) and humorous motifs.
--Gunnar Frank has been responsible for the trend shows at the Heimtextil in Frankfurt since 1996. Gunnar Frank has produced many highly successful concepts, including the trend philosophies for the textile and consumer-goods fairs of Messe Frankfurt.Frank is professor at the Academy of Design in Rietfeld, The Netherlands, and is frequently invited to speak at international events. He is also a Member of the International Colour Authority in London.
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