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Craft Business News Briefs - August 2013

Michaels Rolls Out Free Mobile Craft Tour To Celebrate 40 Years Of Creativity

To celebrate its 40th birthday, Michaels launched the first-ever Michaels Craft Tour in a specially designed 18-wheeler that features a fully stocked, 1,000-square-foot craft room on the inside. The tour will travel throughout the U.S. from coast-to-coast, visiting store openings, outdoor festivals and other events along the way.

"We wanted to do something big to celebrate our 40th birthday with our customers, and the Michaels Craft Tour and truck is a one-of-a-kind craft party on wheels," said Michaels Director of Local Marketing Chris Young. "We've been spreading creativity since the first Michaels store opened in Dallas in 1973, and we look forward to seeing old friends and making new ones as we travel the nation."
Joining the fun on some stops will be Michaels Creative Expert Jo Pearson, known to crafters around the country for her informative how-to videos, shown in stores and on michaels.com. The tour continues through October.


Michaels Weaves Craft Fabric Into Its Product Mix

In other Michaels news, the craft giant announced the addition of pre-cut craft fabric to the products available in its stores, providing customers with one-stop shopping for their DIY projects.The pre-cut fabric, includes cotton, canvas, burlap, felt, faux fur, crushed velvet and tulle, and will be available in a variety of sizes from a half-yard to 2 yards. The pre-cut fabric will be carried in the majority of U.S. and Canada stores.


Jo-Ann Adds Four Exclusive Premium Quilt Collections to Assortment in 2013

Jo-Ann Fabric and Craft Stores will add four exclusive collections to its industry-leading assortment of high-quality, competitively-priced quilt fabrics in 2013."Our customers tastes are constantly evolving, so our team is always on the hunt for fresh assortments from the industry's leading designers to deliver to the customer at a value they cannot find anywhere else," said Jennifer Egnot, buyer, quilt shop, at Jo-Ann. "We are confident these four Jo-Ann-exclusive quilt fabric collections from Juliana Horner, Tim Holtz, Cloud9 and Modkid Studio by Patty Young will excite sewing enthusiasts with the uniqueness they add to our assortment."


Knit the Bridge

'Yarn bombing project attempts to cover Pittsburgh's Andy Warhol Bridge in yarn


History Of Scrapbooking

Author Ellen Garvey explores the crafting of scrapbooks in America from the Civil War to the early 20th century. Ms. Garvey talks about their use by the masses and public officials to collect information important to their lives and experiences. She specifically discusses the scrapbooking efforts of women suffragists and African-Americans as a means of political expression and organization. The American Antiquarian Society hosted this program.


New 'On This Day' Facebook Feature

Facebook is currently testing a new feature for its News Feed that allows users to see highlighted content from the past. Some users noticed a new option called "On This Day" for viewing News Feed posts, which shows updates and other posts dating back to one year ago.


Oldest Annual Crafts Fair In The Nation

The Annual League of New Hampshire Craftsmen's Fair, the oldest annual crafts fair in the nation, is celebrating its 80th anniversary this year with 350 artisans expected to show their work.

The fair will run from Saturday, Aug. 3, through Sunday, Aug. 11, at the Mount Sunapee Resort in Newbury.


 

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