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Personalization & Customization

Pfaltzgraff Adds New Customized Products to Website

8/04/05 - Pfaltzgraff is now offering consumers the opportunity to design one-of-a-kind dinnerware accessories, quilts and placemats on its main website at Consumers can add rim colors and design motifs as well as customized messages on several accessories, including pie plates, platters, mugs and pet bowls. The site also features an online gift advisor to offer consumers suggestions for particular occasions. Pfaltzgraff first introduced a customized program when it launched the website, where consumers can design dinnerware and serving pieces, in the spring of this year.

Individuality, personalization and customization - Your personal expression. Color combinations, messages, quotations, names, pictures... Companies are cashing in by customizing. Marketers are offering ways for you to make your purchases uniquely your own, tailoring the trends to fit your personality and lifestyle.

Customization used to come with a price tag, but it has now become a tool to market to the masses.

Design-your-own bags, custom t-shirts, accessories from mugs to mousepads, labels, custom colored candies and wrappers, gift baskets, tailored fit, your name or initials, your choice of color and design, and much more.

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