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Home Fragrances


Claire Burke Fall-Holiday 2005 Collection

8/16/05 - Claire Burke's Fall-Holiday 2005 collection features three of its most popular scents: Pumpkin Strudel, Christmas Memories and Oh Christmas Tree.

* Pumpkin Strudel, which features richly-hued botanicals and lingering spice notes, is offered in deluxe potpourri with refresher oil, potpourri with refresher oil, Trillion three-wick candle, Vapourri, tealights, and festive simmering oil. Accessories in the collection include Trillion bowl with potpourri, festive electric fragrance warmer, jewel tone votive set and jewel tone tealight holder.

* Christmas Memories, which has the aroma of spiced cinnamon, is available in potpourri with refresher oil, deluxe potpourri with refresher oil, Trillion 3-wick candle, Vapourri, tealights, and simmering oil. Accessories include Snowflake Luminary Trio, Jewel Tone Tealight Holder, Illuminating Snowflake Trio, electric fragrance warmer, jewel tone votive set and Trillion bowl with potpourri.

* Oh Christmas Tree, which combines the scent of freshly-cut evergreen ornamented with patchouli, golden amber and white pine, features aromatic pomander, potpourri with refresher oil, jewel tone tealight holder, vapourri, festive electric fragrance warmer, and festive tealights.

Market for Home Fragrances Booms; Eighty Percent of Americans Buy Products to Make Their Homes Smell Good

The market for home fragrance products,including candles and candle accessories, sprays, plugs-ins, room fresheners, potpourris, air fresheners, air purifiers and more, reached $8.3 billion in 2004, rising 14.1 percent over sales of $7.3 billion in 2003.

"Scented candles continue to be the first choice for home fragrance, but the expanding range of other home fragrance products, including electric plug-ins, diffusers, scent disks, sprays, potpourris, incense and bed linens sprays, are rapidly growing the overall market," explains Pam Danziger, author of Let Them Eat Cake: Marketing Luxury to the Masses -- as well as the Classes.

"The most profound shift that has occurred in the consumer market is that having a pleasant smelling home is not just for special occasions anymore. People expect their entire homes to be nicely fragranced everyday. Thus buying and using home fragrance products which used to be an occasional luxury is becoming an everyday necessity for more Americans," Danziger says.

Trends for growth in 2005-2006 are especially strong for home fragrance products.

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