Pet Trends 2007
Pampered Pets Drive Industry Growth
The American Pet Products Manufacturers Association (APPMA) reported that health is driving the increase in spending on pets. This year, the group expects sales to reach $40 billion, up from $38.5 billion in 2006.
Weight management foods, sports drinks, energy treats, treatments and supplements as well as organic and all-natural products. Pet insurance, veterinary care and pharmaceuticals are also strong, and are expected to see growth.
Pet services are growing with pet hotels, doggie day cares, high-end groomers, trainers, poop pick-up services, walkers, dieticians and massage therapists. Industry leaders such as PetSmart and Petco report double-digit growth in services
Also expected are continued growth of gift giving, continued consolidation of product manufacturers and retailers, and an increasing number of "human" product companies expanding their lines to include pet products.
The APPMA and Pet Industry Distributors Association annual trade show featured pet products from more than 760 companies. Best In Show new-product winners included: Ramp4Paws, a vehicle ramp for dogs, Genie Side Walls for the CatGenie Self-Flushing Self-Washing Cat Box, the Magic Globe Aquarium, the Feathered Fun Wall Mount Bird Activity Center by Super Pet, Cool Pet Thirst Quenchers for horses, Animal Planet Pet Care Library (25 books) by TFH Publications, Doggy Knits, sweater knit kits by TFH Publications Inc., Laguna Pond Fountains, Zilla Combo Dome for reptiles, and the Premium Hexagon Hutch for small animals by Super Pet.
Estimated 2007 Sales within the U.S. Market
For 2007, it estimated that $40.8 billion will be spent on our pets in the U.S.
Food $16.1billion Vet Care $9.8billion Supplies/OTC Medicine $9.9 billion Live animal purchases $2.1 billion Pet Services: grooming & boarding $2.9 billion Actual Sales within the U.S. Market in 2006 In 2006, $38.5 billion was spent on our pets in the U.S. Breakdown: Food $15.4 billion Vet Care $9.2 billion Supplies/OTC Medicine $9.3 billion Live animal purchases $1.9 billion Pet Services: grooming & boarding $2.7 billion.