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Pet Trends 2010



The pet industry will continue to successfully navigate the recession.

Green, organic, eco-friendly, holistic products.

Consumers will look to alternative treatments to help their pets live longer, healthier, and happier lives,

Quality over quantity.

Online social networks.

Pet Insurance.

"Designer Dogs" such as the various *poos* and *doodles*.

"Big dog" toys, clothing, and accessories.

Pretty In Pink - Pink continues to be HOT. It’s everywhere on everything. Pink items often marketed as a separate category.

Purple - From deep purple to lavender.

Bright Colors.

Trims: Look for lacy embellishments on dog dresses and faux fur on jackets.

Camouflage, bone, and tattoo art motifs, with skull & cross bones especially popular.

Bling is still HOT. On every pet accessory, from collars and leashes, to bandanas, clothing and more.

Interactive puzzle toys.

Stuffingless toys.

American Kennel Club Announces Most Popular Dogs

According to American Kennel Club (AKC) 2009 registration statistics, the German Shepherd Dog overtook the Yorkshire Terrier and is now ranked second most popular in the nation for the first time in more than three decades.
An American favorite since the time of Rin Tin Tin, the German Shepherd Dog became the number one breed of the 1920s, but then slipped in popularity until after World War II.

"Labs have been America's top dog for nearly two decades due to their loyal and gentle nature," said AKC Spokesperson Lisa Peterson. "But the German Shepherd Dog has gained ground recently, quite possibly due to the increased attention they receive for their security efforts at home and abroad. Hailed as the world's leading police, guard and military dog, this energetic and fun-loving breed is a loyal family pet, ideal companion and dependable K-9 partner when duty calls."

2009 Most Popular Dogs in the U.S.
1. Labrador Retriever
2. German Shepherd Dog
3. Yorkshire Terrier
4. Golden Retriever
5. Beagle
6. Boxer
7. Bulldog
8. Dachshund
9. Poodle
10. Shih Tzu


The U.S. pet market continues to grow despite the recession, according to figures released Feb. 5 by the American Pet Products Association (APPA).

Overall spending in the pet industry, which includes food, supplies, veterinary care, live animal purchases and other pet care services, increased 5.4 percent to $45.5 billion in 2009, compared to $43.2 billion in 2008. There have been no declines in any category since 2007. The trade group projects U.S. spending on pets to increase 4.9 percent to $47.74 billion in 2010.

“While the pet industry has appeared resilient during the recession, I believe the industry will get a boost even above its current performance as the economy recovers and pet owners become among the first to return to previous spending patterns in an effort to make up for the times that they have not been able to buy all of the items they wanted for their pets,” APPA president Bob Vetere said.

Concern about health and wellness was the leading trend of 2009 and was seen across all categories, according to the APPA. Veterinary care is the strongest growth category. Spending increased 8.5 percent to $12.04 billion in 2009, compared to $11.1 billion in 2008. “From CAT scans, root canals and cancer surgery to antibiotics, anti-depressants and even grief counseling, pet owners have more medical choices and spending options than ever before,” the APPA stated. “This leads to an anticipated growth of another 6 percent in this category for 2010.”

Supplies and over-the-counter medications showed growth of about 4 percent, reaching $10.41 billion in 2009. This category is expected to experience the second highest growth in 2010 next to veterinary care.

Pet services, such as grooming, boarding, at-home pet sitting and dog-walking have shown continued growth. In 2009, spending on pet services reached $3.36 billion, compared to $3.2 billion in 2008. There has also been an increase in pet-friendly restaurants and vacation destinations.

According to the recent January 19, 2010 survey by market research publisher Packaged Facts, “U.S. sales of pet products and services increased 4.8 percent to $54 billion in 2009.

“Sales of veterinarian services increased the most at nearly 10 percent, followed by pet food at 5 percent, other pet services at 4 percent and non-food pet supplies ( including grooming products and bedding) at 3 percent.”

The U.S. pet market will grow at a projected 7.1-percent compound annual rate from 2008 to 2013, up from 6.4 percent in the previous five-year period (2004-2008).

According to the 2009/2010 National Pet Owners Survey, 62% of U.S. households own a pet, which equates to 71.4 millions homes. In 1988, the first year the survey was conducted, 56% of U.S. households owned a pet as compared to 62% in 2008.

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