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Pet Trends 2011 / 2012

Trends

Natural / Organic Products

Natural flea / tick control products

Health and wellness

Raw food

Home-cooked diets

Health education

Limited vaccines

Spaying and neutering

Pet insurance

Adoption

A growing number of cities are banning the sale of dogs and cats at retail pet stores, on any street, highway, public right-of-way, parking lot, carnival or boardwalk.

Positive training

Training cats

Walking cats

Indoor cats

Fashionable attire, often coordinating with the pet parent

Pet themed human apparel and jewelry

Bling

Tuxedos for males

Big dog collars, accessories and attire.

Dogs included in weddings.

Costumes

Animal prints

Purple

Orange

Scrunchy Party Collars

Embellished scarves

Holiday / seasonal specific attire

Pet weddings

Birthday parties

Easter Egg Hunts

Halloween costume parties

Christmas parties

Pet portraits

Cards from the dog / cat

Puzzles

Temporary color for dog hair

Luxury shampoos, conditioners, and skin treatments

Dog sunglasses

Lighted collars, tags and leashes

Dog / human activities: Classes, competitions, sports, Doga (yoga with dogs), surfing, SUP (stand up paddling), kayaking, pack hikes, yappy hours.

Dog fashion shows

Dog walks as fundraisers

Dog Bakeries

Restaurants including pets

Dog menus at restaurants

Hotels including pets

Hotels catering to pets

Travel-safety and comfort


2011 Pet Products Trend Report


We pamper them. We bring them wherever we go. We surprise them with something new on special occasions. They even get holiday presents. They are our pets!
From high-end items to high-tech items, products for our companion animals now extend beyond traditional necessities. The American Pet Products Association (APPA) presents top pet product trends for 2011.

Reducing Your Pets Carbon PAW print
Around the world people are making conscious efforts to help our planet Earth, and the pet industry is no exception. From natural litters to toys, accessories and organic food options, earth-friendly pet products are sprouting up everywhere.  

Going to the Dogs
More and more companies traditionally know for human products are going to the dogs, and cats, and reptiles. Big name companies including like Paul Mitchell, Omaha Steaks, Origins, Harley Davidson and Old Navy are now offering lines of pet products ranging from dog shampoo, pet attire, and name-brand toys to gourmet treats and food.

Pets Welcome
Many hotels across the country are adopting pet friendly policies. Several chains have announced new pet-friendly policies that include everything from oversized pet pillows, plush doggie robes, to check-in gift packages that include a pet toy, dog treat, ID tag, bone and turn down treat. Some even have a licensed dog masseuse on staff.

Pet Products Sold Here
Shopping for pet products is becoming easier than ever with an increasing variety of retail outlets now selling pet products. Right along side fertilizer and shovels, shoppers can now find pet products such as doggie doors and yellow lawn spot removers sold at many lawn and garden stores, nurseries, and major home improvement stores including Home Depot.

Ultra-Clean…
Pet-owners take grooming one step beyond a haircut, a quick bath and a nail trim. Mouthwash and an electric toothbrush for canines are routine steps in a beauty session for some pooches. Birds receive daily pedicures with special cage perches, while others enjoy manicures complete with nail polish. Pet-owning homes stay cleaner with automatic, self-flushing litter boxes, cleaning cloths for muddy paws that mimic traditional baby wipes, and scented gel air fresheners to keep rooms free of pet odors.

Dinner is Served
Today's pet foods include complete and balanced diets that tantalize our pets' taste buds and satisfy their tummies. Formulas for puppies and kittens, specialized meals for reptiles, birds and fish and diets for senior pets ensure a long and healthy life for our beloved companions.

State-of-the-Art
High-tech products including computerized identification tags, digital aquarium kits, automatic doors and feeders, enhanced reptile terrarium lighting systems and touch-activated toys help pet-owners take care of companion animals with ease and precision.

Loosen Up
As pet owners meditate in yoga class, cats relieve stress by frolicking in a toy gym or relaxing in a feline spa before enjoying herbal catnip packaged in a tea bag. Dogs sip fresh water from flowing fountains after a soothing rub with a doggie massager.

Help Yourself!
Products designed with convenience in mind lead this trend. Programmable feeding and drinking systems, automatic and battery-operated toys, self-cleaning litter boxes and self-warming pet mats let pets virtually care for themselves!

Straight from the Catwalk
Faux mink coats, hipster lumberjack vests, designer plaid jackets, matching jeweled and leather collar and leash sets, Halloween costumes, and holiday outfits keep pets in fashion throughout the year. Upscale leather carriers complete with a cell phone and water bottle holder are the perfect accessories to keep the pet owner in style as well.

Keep on Truckin'
Whether it's a quick trip to the supermarket or a long ride to the beach, companion animals are now traveling animals too. Buckled up in a harness, seat belt system or a portable carrier, these pets stay safe and secure while on the road. Food and water along with safety supplies are on hand in all-in-one kits, waste disposal systems make for easy clean-up on quick stops and motion sickness aids are available too.

Hello, My Name Is…
From monogrammed sweaters and personalized food and water bowls to digitized collar tags and hand-made treats, owners embrace their pets as true members of the American family celebrating their fluffy, finned and feathered companions with their very own belongings.


Statistics

According to the 2011-2012 APPA National Pet Owners Survey, 62% of U.S. households own a pet, which equates to 72.9 millions homes

SPENDING

The following spending statistics are gathered by APPA from various market reseach sources and are not included in the organization's bi-annual National Pet Owners Survey.    

Total U.S. Pet Industry Expenditures
Year Billion
2011 $50.84 Est.
2010 $48.35 Actual
2009 $45.5
2008 $43.2
2007 $41.2
2006 $38.5 
2005 $36.3
2004 $34.4
2003 $32.4
2002 $29.5
2001 $28.5
1998 $23
1996 $21
1994 $17  

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