.. Craft Trends - Scrapbooking
10/11/05 - Mini books are the biggest trend in albums. Mini albums keep getting smaller - 9"x9", 8"x8", and 6"x6" ... then came 3"x3", matchbooks, a variety of other sizes.
Acid:Causes paper to become brittle, and eventually turn yellow/brown.
Archival mist: A product sprayed onto acidic items to prevent damage to other items in a scrapbook page layout.
Chalking: Coloring with pastels or chalks.
Journaling: Words on scrapbook pages, from captions to stories.
Lignin: Plant material present in most paper. Some consider lignin to be more harmful to photographs than acid.
Quilling: Technique involving rolling strips of paper into shapes.
Sanding: Using sandpaper to age a surface.
Tearing: Ripping instead of cutting.
- Use acid and lignin-free supplies.
- Sort photos by categories.
- Establish a focal point photo.
- Select a color scheme using several colors from the focal point photo.
- Add custom touches to your pages using rubber stamps, stickers and the many scrapbooking accessories available.
Mountaincow Develops Scrapbook Software w/Leeza Gibbons
7/02/05 - Mountaincow LLC - a producer of software and stationery - has partnered with television personality Leeza Gibbons to create new software for computer-assisted scrapbooking. The "Leeza Gibbons Scrapbooking Workshop" by Mountaincow will be available nationwide in September 2005. "The 'Scrapbooking Workshop' enables everyone to quickly and easily capture and share their family stories," says Gibbons, author of "Scrapbooking Traditions." Designed with input from experienced scrapbookers, the software offers new tools for creating patterned text and monograms, designing borders and patterns, and printing journals, titles and photos in batches to conserve paper.
As of 2003, there were about 25 million scrapbookers in the United States. Sales of scrapbooking supplies reached $2.5 billion in 2003, an increase from about $1.5 billion in 2000. Some are predicting scrapbooking sales could reach $4 billion in 2005.
This trend is also evidenced by a scrapbooking show on Do It Yourself Network, segments on QVC and the Home Shopping Network, and home party direct sales. Retailers and manufacturers that normally would not be considered part of the craft industry are jumping on the scrapbooking bandwagon.Target, Wal-Mart, Linens 'n Things, drug, office supply, and department stores offer scrapbook-related supplies.
Dollar Stores are predicted to begin selling scrapbooking supplies at competitive price points.
Michaels Stores Inc. developed a new store concept, Recollections, which sells scrapbooking and paper-crafting materials. In 2004 Michaels executives identified scrapbooking and paper crafting as the most important category at its 833 flagship stores in 48 states and Canada. The development of Recollections proves that Michaels considers scrapbooking more than just a trend, said Patrick McKeever, retail analyst at SunTrust Robinson Humphrey in Atlanta. "It's been helping to drive business for several years now," he said. "There was some skepticism early on whether the trend would have any legs, but it's proven itself to have some real staying power."
-One in four households in the United States participate in scrapbooking.
-More than half of scrapbookers spend ten hours or more on their hobby in a typical month. Dedicated scrapbookers typically spend from 10 to 30 hours or more a month.
-Seventy percent of scrapbookers plan to spend more time on their hobby in the next 12 months.
-Two-thirds of scrapbookers consider magazines to be their best source of information on their hobby.
-Over 80% rely on craft stores and specialty stores for supplies and 72% purchase supplies on the Internet.
-Seventy-nine percent of scrapbookers spend $25-$50 or more per month on scrapbook supplies.
-In a six-month period scrapbookers work on an average of 3.2 memory books.
-Half of all scrapbookers attended a party or workshop in the last six months - at a friend's house (44%), a consultant's home (37%), or a craft/specialty store (44%).
-Eighty-one percent of scrapbookers now use a personal computer to enhance their work, and 91% use the Internet to get ideas and product information.
--2004 National Survey of Scrapbooking in America.